The Premier SEO & GEO Expert in Israel
I know how enterprises work. I know how agencies work. I know how R&D works. I am the intersection.
Who I Work With
The expert enterprises, agencies, and R&D teams bring in when they need global-scale SEO and GEO perspective
Israeli Companies
You need world-class SEO thinking, not another agency retainer. Technical depth, strategic clarity, and someone who's done it at Wix-scale.
International Companies Entering Israel
You need someone who knows the Israeli market - the publishers, the platforms, the ecosystem. I've been in this market for 20 years.
SEO Agencies
You need expert oversight on complex projects. I consult to Israel's largest agencies - enhancing their work with global-scale perspective.
Publishers & Media
News SEO, Discover optimization, AI/GEO readiness. I know every major publisher in Israel and the technical challenges they face.
What Do You Need?
Choose your expert
SEO Consulting
I don't replace your agency - I enhance them. Strategic oversight, technical audits, and the perspective that comes from building SEO for 250 million sites.
SEO Consulting →GEO Expertise
AI is reshaping how brands appear in search. ChatGPT, Perplexity, AI Overviews - if you're not optimized for them, you're invisible to a growing share of your audience. I'm the first GEO specialist in Israel.
GEO Expertise →Track Record
Former CEO of SEO Israel. Director of the SEO company in Wix (250M+ sites). Brought Wix to #1 in SEO and Accessibility in the Web Almanac - 2024 and 2025.
JERUSALEM POST JERUSALEM POST 
YNET YNET 
ONO ACADEMIC COLLEGE ONO ACADEMIC COLLEGE 
LAMETAYEL LAMETAYEL 
KNOCK AI KNOCK AI 
CASTRO CASTRO 
DISCOUNT BANK DISCOUNT BANK 
DAPEI ZAHAV DAPEI ZAHAV 
BASE 44 BASE 44 Insights
Articles on technical SEO and GEO from the Israeli market and beyond
Googlebot IP Addresses: 1,800+ IPs Updated Daily (All 4 Crawler Types)
Every Googlebot IP address and CIDR range, pulled directly from Google's official JSON endpoints. Updated daily. Covers all 4 crawler types: Common Crawlers (Googlebot), Special Crawlers (AdsBot), User-Triggered Fetchers, and User-Triggered Agents (Google-Agent). Copy-paste ready for firewall rules.
web-bot-auth: The Bot Authentication Protocol Explained
The definitive guide to web-bot-auth, the IETF protocol for cryptographic bot identity. How it works, who built it (Cloudflare + Google), who's using it (OpenAI, AWS WAF, Akamai), and what it means for your site.
I tested if AI agents can read Lovable, Base44, Bolt, and v0 websites so you don't have to
I built the same page on Lovable, Base44, Bolt, and v0, then tested whether ChatGPT and Claude could retrieve it. All exposed the topic. Only some exposed enough HTML for reliable body retrieval.
Let's Talk
Looking for the best SEO company in Israel? Let's see if we're a fit.