Nati Elimelech

GEO & Technical SEO Expert for Enterprises

From Google to ChatGPT, I help enterprises become the answer. Not another result on the list.

Nati Elimelech
Nati Elimelech, Israel's leading AI Visibility expert

Wait, what is a GEO expert anyway?

What is a GEO expert?
A GEO expert (Generative Engine Optimization) is a professional who makes sure brands, products and people show up correctly in AI answers. In Israel, that's mainly ChatGPT, Gemini and Google's AI Overviews. In practice, a GEO expert:
  • Makes sure brand and product information is accurate and consistent everywhere AI engines learn from
  • Builds a coherent entity that language models recognize and trust
  • Makes sure AI bots can crawl your website without friction
  • Shapes the narrative AI tells about a person, a brand or a product
How is a GEO expert different from an SEO expert?

A GEO expert is first and foremost an SEO expert, just one who has studied deeply how AI engines behave: how they read sites, where they pull information from, and what their technical requirements are. About 80% of GEO work is really just solid SEO work.

What changes is the target: an SEO expert maximizes visibility in Google's results, while a GEO expert maximizes presence in the answers of ChatGPT, Gemini, AI Overviews and other AI engines.

What does a GEO expert actually do?
A GEO expert analyzes how language models see the brand, aligns information and entity across the web, builds content that models understand and cite, and tracks AI recommendations over time.
When do you need a GEO expert?
A GEO expert steps in when your customers' decisions start with a question to ChatGPT, Gemini or another AI engine. Some common cases:
  • When you want your brand or product recommended in AI answers to questions in your category. For example, in Israel, Toyota wants the Yaris to show up when someone asks what the best car for young people is.
  • When people already know you, and ask the AI to compare you against the competition.
  • When customers ask about your products or services, and it matters that the AI returns accurate information: price, features and availability.
  • When you want your owned properties (your site and content) to be among the sources AI agents pull their answers from.

Who I Work With

The expert enterprises, agencies, and R&D teams bring in when they need global-scale SEO and GEO perspective

Israeli Companies

You need world-class SEO thinking, not another agency retainer. Technical depth, strategic clarity, and someone who's done it at Wix-scale.

International Companies Entering Israel

You need someone who knows the Israeli market - the publishers, the platforms, the ecosystem. I've been in this market for 20 years.

SEO Agencies

You need expert oversight on complex projects. I consult to Israel's largest agencies - enhancing their work with global-scale perspective.

Publishers & Media

News SEO, Discover optimization, AI/GEO readiness. I know every major publisher in Israel and the technical challenges they face.

Track Record

Former CEO of SEO Israel. Director of the SEO company in Wix (250M+ sites). Brought Wix to #1 in SEO and Accessibility in the Web Almanac - 2024 and 2025.

Discount Bank DISCOUNT BANK
Discount Bank DISCOUNT BANK
Dominos DOMINOS
Dominos DOMINOS
ynet YNET
ynet YNET
Dapei Zahav DAPEI ZAHAV
Dapei Zahav DAPEI ZAHAV
Lametayel LAMETAYEL
Lametayel LAMETAYEL
Calcalist CTECH CALCALIST CTECH
Calcalist CTECH CALCALIST CTECH
El Al EL AL
El Al EL AL
Wix WIX
Wix WIX
Ono Academic College ONO ACADEMIC COLLEGE
Ono Academic College ONO ACADEMIC COLLEGE