Enterprises & large organizations
Everyone knows what the problem is, and no one prioritizes it. I translate SEO into the language of engineering, product and leadership, until the fix is live.
When it’s time to call in the big guns
GEO & Technical SEO Consultant in Israel
An SEO and GEO expert with 20+ years of experience, working with global brands from fintech to SaaS. I step in when a problem is too big for your team or agency, and work alongside them until it’s solved.
Google Search Central Live, Tel Aviv
Clients
The SEO work I led at Wix became a Google case study.
Speaker at BrightonSEO and Google Search Central Live. Clients include:
I’m a Technical SEO Consultant in Israel
I’m Nati Elimelech, former Head of SEO and Accessibility at Wix. I led the SEO product strategy and development behind Wix’s transformation, solving technical challenges across millions of websites worldwide, and worked directly with the Google Search Console and Bing Webmaster Tools teams. Today I bring that experience to businesses facing complex SEO and AI search challenges. Your CTO will want me in the room.
- Technical SEO audits & complex problems Diagnosing crawling, indexing and rendering issues, with a prioritized plan your engineering team can act on.
- Migrations & platform changes Planning and supporting domain and platform moves to reduce the risk to organic traffic.
- News SEO Top Stories, Discover and Google News, together with the newsroom and engineering.
- SEO strategy for your product Building SEO requirements into your site architecture, product features and roadmap.
- Enterprise SEO consulting Guiding leadership and marketing: what to do, at what cost and in what order, before anything big changes on the site.
And a GEO Expert in Israel
When customers ask ChatGPT or Google, do they get a recommendation for your brand, products or services? Is the information accurate and up to date? I examine how your brand appears in AI answers and what needs to change in your content and website to improve its visibility.
- GEO strategy & consulting Assessing your brand’s visibility in AI answers and building a strategy for your site’s content and infrastructure.
- Website accessibility for AI engines Checking content access, rendering and crawl controls to identify what prevents AI engines from reaching your content.
- Preparing your site for AI agents Making your website easier for AI agents to navigate and use, from finding information to completing a purchase.
SEO & GEO consulting for SaaS, enterprises and complex websites
Based in Israel, working with global brands from fintech to SaaS. Some say I’m the best SEO and GEO expert in Israel, but what do they know? Here’s what the work looks like with each kind of organization.
Global brands & ecommerce
Filters, variants, markets and out-of-stock products create hundreds of thousands of pages Google wastes time on. I steer the crawl toward the pages that sell.
Publishers & news sites
A story has a few hours to make Top Stories and Discover. I work with the newsroom and engineering so it gets there in time, and the archive keeps bringing traffic for years.
SaaS & fintech
Buyers decide after asking for “the best tool for…”, on Google and in ChatGPT. I build integration, comparison and use-case pages at scale, so your product is the one that gets recommended.
Agencies
Your client needs technical depth or GEO your team doesn’t have. I join behind the scenes for diagnosis, strategy and implementation, and the client stays yours.
I don't believe in retainers.
A retainer means paying every month, even in the months when nothing happens. So I work differently: a full site review when you need the whole picture, an hour bank when you need someone next to you over time, and a one-time project when there's something defined to close.
And if it's good, you'll come back.
Talk it through, no commitmentP.S. There's no annual contract. There's work, and when it's done, it's done.
Latest guides & articles
All articles- The Complete Guide to WebMCP The complete guide to WebMCP: what it is, how it works, who supports it, how to expose tools on your site and test them, and whether it is time to implement it. Includes a demo, a measurement of ChatGPT with and without tools, and everything I tested myself.
- Podcast SEO: My Guide to Getting Found on Google and in AI Search A practical guide to podcast SEO: show and episode pages, seasons, transcripts, video players, RSS feeds, distribution and measurement.
- AI Adoption in Israel: Usage Rates, Tools and Workplace Data I examine AI adoption in Israel through local surveys: tool usage, workplace adoption and high-tech data, with methods and limits for each study.
- The list of bots that support Markdown Content Negotiation A living list of bots, coding agents, and AI crawlers: who asks for text/markdown, and who still gets regular HTML.
- Google's new Preferred Sources button: why content sites should add it now Google added an interactive Preferred Sources button for content sites. The new button keeps the reader on the site instead of sending them to an external preferences page.
- Platform properties in Search Console: Google starts measuring presence beyond your website Platform properties in Search Console are now open to everyone: connect social and video accounts, and give SEO and social teams their first shared search data layer.
- And there’s plenty more All articles
