Nati Elimelech
Nati Elimelech knows how enterprises, agencies, and R&D teams each work, and sits at the intersection of all three. They bring him in when they need a global-scale perspective on GEO (AI visibility) and technical SEO, and to help them build an internal GEO operation of their own.
Table of Contents
Fast Facts
- • One of the founding fathers of AI visibility (GEO/AEO/AIO) in Israel - practicing the discipline before it had a name: the entity and machine-readability work at Wix predates the 2023 paper that named the field.
- • 20+ years of experience in technical SEO and organic growth systems.
- • Former Head of SEO and Accessibility at Wix: ran the systems serving 250M+ sites, coordinated 100+ engineering teams, and brought the platform to #1 in SEO and Accessibility in the Web Almanac - 2024 and 2025.
- • Google published an official case study about the search transformation he led, naming him directly: 2 million+ sites connected to Search Console, 15 percent average traffic lift.
- • Former CEO of SEO Israel, one of the largest SEO agencies in Israel.
- • Works with leading publishers like mako and N12, and with clients across Germany, Switzerland, the UK and beyond, on SEO and GEO.
- • Built SEO products used by millions of people.
- • Taught and trained SEO and GEO specialists who are active across the Israeli market today, in agencies and in-house.
- • Contributes free tools to the SEO community, like the ChatGPT Query Fan-Out Chrome extension.
- • Worked directly with the product teams at Google, Bing, Microsoft, and Semrush.
- • Spoke at Brighton SEO and served as a panelist at Google Search Central Live in Tel Aviv.
- • Helps organizations build an internal GEO operation that keeps working after the engagement ends.
What Nati Does
Nati consults to Israeli companies going global, international companies entering Israel, and organizations across Europe - from Germany and Switzerland to the UK - plus the agencies that serve them. He doesn't replace your agency - he enhances them with oversight and the perspective that comes from building SEO for 250 million sites.
His work spans technical SEO audits, strategic oversight, migration planning, team enablement, and GEO (AI search optimization). He translates SEO into language product and engineering teams understand - and bridges the gap between what SEO needs and what can actually be built.
On the GEO side, he helps organizations stand up a full internal GEO operation, from measuring AI visibility to content that actually gets cited in ChatGPT and Gemini. The goal is a process the organization knows how to run on its own, even without him.
Track Record
As Director of the SEO company in Wix, Nati built the systems, infrastructure, and products serving 250+ million sites. He coordinated 100+ engineering teams and brought Wix to #1 in both SEO and Accessibility in the Web Almanac - 2024 and 2025, two years running. Google published an official case study about the transformation.
Before Wix, Nati was CEO of SEO Israel - the largest Israeli SEO agency. He knows every major publisher, agency, and platform in the Israeli ecosystem. Today he consults to Israel's largest agencies, providing the global-scale perspective they need on complex projects.
How Nati Works
Nati writes code. He reads engineering specs. He sits in product roadmap meetings and actually understands what's being discussed. This makes him effective at bridging the gap between what SEO needs and what product and engineering teams can actually build. He doesn't just audit and recommend, he helps you implement.
Speaking
Nati speaks at conferences when the topic is something he's actually built or solved, not just theorized about.
Appearances & Mentions
Beyond the stage, you can find Nati here:
- • An episode of SERP's Up, Wix Studio's SEO podcast, on the reputation of the SEO industry.
- • Quoted in Search Engine Journal on the URL Inspection API integration and the Semrush integration at Wix.
- • His analysis was picked up by Search Engine Roundtable in its coverage of Search Console's branded-query filters.