Table of Contents
What I Do
I consult to Israeli companies going global, international companies entering Israel, and the agencies that serve them. I don't replace your agency - I enhance them with oversight and the perspective that comes from building SEO for 250 million sites.
My work spans technical SEO audits, strategic oversight, migration planning, team enablement, and GEO (AI search optimization). I translate SEO into language product and engineering teams understand - and I bridge the gap between what SEO needs and what can actually be built.
Track Record
As Director of the SEO company in Wix, I built the systems, infrastructure, and products serving 250+ million sites. I coordinated 100+ engineering teams and brought Wix to #1 in both SEO and Accessibility in the Web Almanac - 2024 and 2025, two years running. Google published an official case study about the transformation.
Before Wix, I was CEO of SEO Israel - the largest Israeli SEO agency. I know every major publisher, agency, and platform in the Israeli ecosystem. Today I consult to Israel's largest agencies, providing the global-scale perspective they need on complex projects.
How I Work
I write code. I read engineering specs. I sit in product roadmap meetings and actually understand what's being discussed. This makes me effective at bridging the gap between what SEO needs and what product and engineering teams can actually build. I don't just audit and recommend, I help you implement.
Speaking
I occasionally speak at conferences when the topic is something I've actually built or solved, not just theorized about.
