The SEO & GEO Glossary by Nati Elimelech

AI memory is the ability of AI assistants to remember details from your past conversations and use them in future answers. Because of it, two people typing the same prompt get different answers.

Crawl budget is the amount of crawling Google is willing to spend on a site in a given period. It's set by the combination of crawl capacity and crawl demand.

Crawl capacity is how much load your server can absorb in Google's eyes. When response time climbs or errors appear, Google backs off and crawls less.

Crawl demand is how much Google wants to crawl you, based on how popular and fresh your content is and how many URLs Google knows about.

An entity is a brand, product, person or concept that search engines and AI models recognize as one distinct thing, with a name, attributes and relationships to other entities.

Query fan-out is the process where an AI engine breaks one prompt into dozens of sub-queries, runs them in parallel, and assembles the results into a single answer.

Server-side rendering (SSR) is an approach where the server returns ready HTML with the page content, instead of an empty shell that JavaScript fills in the browser.